ROAS 8.41
Dr. Cardin
Malaysian fashion brand
Sales +80% and conversion rate +39% with TikTok video and shopping ads around double-date sales.
Xiaohongshu (RED) in Malaysia
Be found where Chinese-speaking Malaysians decide what to buy.
Xiaohongshu is where Chinese-speaking shoppers research before they buy, and they use it like a search engine. Tagtoo is a Xiaohongshu-certified overseas agency, so we can set up your brand account, seed reviews and run ads inside the platform.
01
Why Xiaohongshu
Most brands in Malaysia only publish in English or Malay. Chinese-speaking consumers, a high-spending audience, search Xiaohongshu for real reviews, and if your brand is not there, it is not on their list.
02
What we do
A complete Xiaohongshu programme, run by a native Mandarin team.
- Brand account setup and official verification
- KOC and KOL seeding with Mandarin review content
- Feed and search ads inside Xiaohongshu
- Mandarin creative localised by native speakers, not translated
03
With AI behind it
Agency Harness tracks what is being said about you and your competitors, and shortlists creators with engagement checks, so every decision is backed by data. Our team reviews every shortlist.
Selected results
+132% revenue
UMMA
Malaysian modest-fashion brand
Average ROAS 6.33 after shifting budget to TikTok on our recommendation.
+161% daily revenue
Careso
Indonesian halal beauty brand
TikTok Shop ads lifted ROAS 135% and remarketing ROAS 150% above target.
Questions we get asked
Is Xiaohongshu only for China?
No. Chinese-speaking consumers in Malaysia, Singapore, Taiwan and Hong Kong use it the same way, to research before they buy.
Do we need Mandarin content of our own?
No. Our native-speaking team writes and localises the content for you.
Can you also run KOL campaigns on other platforms?
Yes. We run creator campaigns on Instagram, TikTok and Facebook in Malaysia and across Southeast Asia.
See it work on your own business.
Start a free trial in WhatsApp, or book 30 minutes and we will connect one of your accounts and show you live.