From Japan to Southeast Asia — Vpon and Tagtoo Combine Data Assets from 900 Million Unique Mobile Devices with AI-Driven Ad Optimization Technology to Build Asia’s Most Comprehensive One-Stop Cross-Border Marketing Platform

In November 2023, Tagtoo proudly received recognition with the HKTW Meta Agency First Awards for Best Solution Partner: Full Funnel Solution.

Picture this: Your online advertising strategy becomes a tailor-made suit, impeccably fitted to each potential customer. How? We're diving headfirst into the world of personalizing ad experiences, where we seamlessly integrate AI systems into the mix. It's not just about reaching your audience; it's about doing so efficiently, saving those precious marketing dollars while cranking up the effectiveness of your campaigns.

In the rapidly evolving field of technology, where machine learning algorithms play a crucial role in driving business growth, the importance of data labeling cannot be overstated. Data labeling, a process of assigning predefined tags or annotations to data for training machine learning models, holds the key to unlocking the true potential of AI-driven solutions.

Nowadays, regardless of income level or age, people's awareness of investment and financial management is on the rise. The data partners we are introducing today play a crucial role in this field, leading the wave of financial revolution. Tagtoo's Data Partner Program aims to harness the power of numerous enterprises, enabling data sharing and providing deeper insights into their operations. In this spotlight, we proudly present one of our esteemed data partners: CMoney.

You have an online shop, you also have an ad budget. But how do you target the most potential customers, to make sure that you have maximized your budget? Behavioral targeting is a way to segment and measure which audiences that are most likely to purchase your products, to deliver targeted advertisements and personalized content.

Our Client_Ayo Makan Seafood Ayo Makan Seafood is a company that produces various frozen seafood brands, including Fiesta Seafood, Champ, Shifudo, Frosh & Golden Seafood.

Our Client_Mooimom Indonesia A maternity brand that have offline and online stores in Indonesia. Tagtoo have closely work with client for 3+ years for ads performance and successfully achieved client’s KPI.

Our Client_Arter Blanket A weighted-blanket that benefits on sleeping quality. Arter has been Tagtoo’s client right from the birth of the brand and have successfully maintain a sustainable partnership with client.

Data is information that is collected and analyzed to understand customer behavior, preferences, and interests. This data can come from a variety of sources, such as customer interactions with a business's website or app, purchase history, and demographic information. When a business has access to this data, it can use it to target specific audiences and personalize marketing messages.

What is the difference between the GPT-4 and ChatGPT? What has been upgraded? Today we will take you through the differences.

Brands have encountered incomplete data collection when running Facebook ads due to iOS privacy policies and browser blocking of third-party cookies.

Starting on July 1, 2023, Google Analytics 4 will be fully replaced by UA. If you are still unfamiliar with this new data analysis tool, this article will step by step introduce the GA4 report, to help you get reacquainted with it.

Our Client_ChizUP! Founded in October 2015, Taiwan's leading American style cheesecake store. A dessert chef, a designer and a marketing publicist, three men with different careers but similar tastes, discussed "the best cheesecake" at a gathering where the spark of ChizUP! was born.

The human brain produces intelligence through the connection of millions of neurons. Can machines also mimic the structure of the human brain to produce their own intelligence for learning and operation?

Did you know that SEM (Search Engine Marketing), a common marketing method used by marketers, can also be optimized with natural language processing (NLP) technology? We once helped a women's footwear e-commerce company to operate Google Search Ads with Tagtoo’s "AI Keyword" solution, and successfully increased the website’s traffic by 60%, bringing more new customers to the brand.

With privacy awareness on the rise, third-party cookies have been gradually phased out of the market. But without cookies to track consumer behavior data, how can marketers continue to understand consumer needs and provide a personalized experience? Fortunately, dozens of the cookieless solutions have been rolled out, helping to go down the impact of third-party cookies.

🔸Machine learning can be divided into three main categories: 1.Supervised machine learning 2.Unsupervised machine learning 3.Reinforcement learning

Deep Learning is a subset of Machine Learning, which is also known as artificial neural networks(ANNs), it is an algorithm inspired by the structure of human’s brain. To explain "deep learning" in a simple way, it is to find out a function to solve a very specific problem. Due to the complexity of the function, we can’t find out on our own, that’s the reason we need Deep Learning to help humans solve the problem.

Starting July 1, 2023, Google will eliminate Universal Analytics (UA, the previous generation of Analytics) and replace it with GA4, which means that next year UA will be completely replaced by the new generation of GA4. This will be a huge change for marketers who are familiar with UA's analytics features and interface.

Since Safari took the lead in boycotting third-party cookies, Firefox and Edge have followed, and even Chrome, which has the highest market share of browsers, has publicly stated that it will end third-party cookies by 2023.

TikTok marketing has become a hot topic in recent years, brands are trying to get exposure on this new advertising platform. How did TikTok manage to get so much traffic? This article will explore the reasons behind it.

Jakarta – Setelah masuk dalam nominasi brand terbaik pada sebuah perhelatan World Brand Congress yang ke-27, Tagtoo, sebuah agensi periklanan digital asal Taiwan, membawa pulang gelar Indonesia Best Brand Awards 2018 dalam acara yang diadakan pada Sheraton Grand Jakarta pada tanggal 24 Oktober lalu.

Berbicara soal memulai digital marketing, kebanyakan marketers selalu datang dan bertanya kepada kami darimana harus memulai melakukan digital marketing dan dengan cara seperti apa. Banyaknya ragam dalam mengekspresikan dan memasarkan produk melalui media sosial justru membuat banyak marketers kemudian kehilangan arah dalam mengolah konten dan kampanye mereka. Lantas, adakah tips-tips untuk memulai digital marketing dengan efektif?

Penggunaan social media yang semakin marak di kalangan masyarakat membuat marketers semakin gencar melakukan pemasaran digital akhir-akhir ini. Pemasaran digital memang terlihat mudah dan instan, namun dibalik itu terdapat banyak persiapan yang harus dilakukan untuk mendatangkan hasil pemasaran yang sepadan. Oleh karena itu, jangan berani memulai pemasaran digital jika memahami 6 hal berikut ini.