In the context of consumer behavior analysis, having consistent shopping behavior data is a crucial key to understanding consumer behavior. In addition to possessing robust data integration and analytical capabilities, gaining insight into the process leading up to consumer shopping decisions requires reliable and effective sources of data.
The Data Partner Program by Tagtoo aims to harness the collective strength of numerous businesses to facilitate data sharing, enabling companies to gain deeper insights when formulating marketing strategies. In the following, we will introduce one of the data partners within the program: Feebee.
Data Partner Introduction
Feebee is Taiwan’s largest online product search engine, centered around cutting-edge technologies such as advanced search, big data, and AI. The platform aggregates product information from branded shopping and auction websites. Leveraging its proprietary personalized recommendation algorithm system and comprehensive price comparison capabilities covering millions of products across the entire web, Feebee assists consumers in quickly and conveniently finding the products they need.
Data Feature Introduction
- Platform with a Large User Base
The platform boasts a substantial user base, with approximately 8 million unique visitors per month engaging in product price comparisons and searches. Moreover, downloads of the Feebee app across both platforms have surpassed 3.3 million, achieving an impressive year-over-year growth rate of 10%. Feebee is not only an indispensable component of the decision-making process for general consumers in their online shopping endeavors but has also been recognized with the Google Innovation Award for its distinguished price comparison and search technology services.
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- Consumer Decision Data: Closest to Checkout Shopping Behavior
Consumer decision data, particularly centered around price comparisons, plays a pivotal role in the final stages of the checkout process. Whether it be for everyday items or high-value products, consumers prioritize the best shopping experience during this phase, considering factors like discounts, loyalty points, and shipping services. This behavior highlights an opportunity for brands to enhance their differentiation and cater to consumer preferences, ultimately influencing their purchasing decisions.
- Wide-Range Audience Appeal, Suitable for Various Advertisers
With an extensive dataset covering over 30 categories and 276 product classifications, the Feebee accommodates a diverse audience interested in specific. Leveraging de-identified behavioral tags and AI-driven audience data, advertisers can refine their marketing strategies and allocate resources more precisely, facilitating efficient and targeted communication across desired audience segments.
We are delighted to have Feebee join the Tagtoo Data Partner Program, providing fresh insights into the Tagtoo data repository. By sharing data resources, technology, and knowledge, we believe that our collaboration will not only enhance partnerships but also benefit a wider range of businesses in the future.
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