For marketers, it is necessary to have a certain understanding of the brand in order to develop effective marketing strategies. However, relying on manual methods to uncover useful insights about the brand requires the assistance of professional analysts to complete the task. With advancements in technology, many tools that are highly beneficial for marketing have emerged, collectively known as MarTech, which stands for Marketing Technology. MarTech allows business owners and marketers to have access to more resources that can assist them, enabling them to quickly find solutions when needed.
What is MarTech?
MarTech combines marketing with technological advancements, enabling brands to utilize the power of technology in strategic planning to achieve marketing goals. This approach allows marketers to spend less time on strategy analysis while gaining valuable insights that can aid in brand marketing activities.
MarTech is primarily divided into six major domains:
1. Advertising and Promotion 2. Content and User Experience 3. Social and Customer Relationship Management 4. Business and Sales 5. Data Analytics 6. Integration Management
The categories of Advertising and Promotion, as well as Data Analytics, are highly relevant to what Tagtoo is doing. We started with ad delivery and were proficient in several different types of ads, such as keyword ads and live ads, to assist clients in their ad campaigns. We specialize in performance-based advertising operations.
Using data analytics, we transform data into actionable information that effectively helps businesses extract valuable insights applicable across many different domains. We analyze data logically and label the audience, packaging them as different audience segments based on industry characteristics. This allows clients to add data to their ad campaigns.
MarTech v.s. AdTech?
MarTech, short for Marketing Technology, refers to the technologies and tools used to manage marketing activities. This includes tools like CRM (Customer Relationship Management) systems that assist brands in managing customer relationships, email marketing, and more. MarTech helps improve communication between brands and customers by leveraging marketing technology. It allows brands to create personalized marketing campaigns based on individual customer behavior and attributes. Additionally, MarTech enables brands to recommend suitable products to customers based on their needs. MarTech focuses on prospecting potential customers, planning marketing strategies, and analyzing customer behaviors. Its primary goal is to understand customer needs and manage existing customers.
AdTech, short for Advertising Technology, refers to the technologies and tools used to manage advertising campaigns and marketing campaigns. This includes platforms for ad exchanges, where advertisers bid for ad placements, and the highest bidder gets the placements. AdTech assists brands in delivering ads effectively to potential customers. By leveraging automatic bidding on ad platforms, brands can target potential customers and encourage them to take action after receiving product information. AdTech aims to optimize advertising operations by leveraging technology and measuring metrics such as conversion rates and click-through rates. Its goal is to help brands achieve maximum return on investment (ROI) from their advertising efforts and primarily focuses on acquiring new customers.
How do MarTech and AdTech complement each other?
MarTech and AdTech both rely on data to optimize marketing strategies. MarTech's data analytics tools can assist AdTech in gaining a better understanding of the target audience, allowing for more precise ad targeting and strategy planning. This includes determining which audience segments to focus on for advertising campaigns. Additionally, AdTech can utilize MarTech tools to discover new potential customers, expanding their business performance through this open approach. Simultaneously, leveraging MarTech tools and techniques can help maintain and nurture existing customers, leading to a sustainable and robust customer structure for the business.
What is Tagtoo's positioning?
Tagtoo is gradually transitioning from an AdTech company to a MarTech company. It focuses on data collection and application development. Tagtoo aims to incorporate data-driven methods into its products, utilizing insights obtained from data analysis to assist brand owners in achieving outstanding performance in the marketplace.
